Marketing your business
Once you have selected your keywords to get top SEO results you can start building your web site and the secret here is to keep it simple, I have in the past used products such as Frontpage and Microsoft Expression, but this is overkill and often produces a lot of redundant code. Wordpress also should be avoided. I recommend a simple program called Edit Plus which produces very clean code and is easy to learn.
You need to ensure to place your keywords and page description in metatags and also correctly title your page with a keyword if possible. If you are including pictures use the ALT tag to place a relevant keyword there. at least one instant of your keyword should be in Bold.
Many people wax lyrical about matters such as keyword density in a document but to be honest it is a matter of common sense, do not repeat your keyword too often. I have found that having the main keyword at the top and near the bottom of a page work well to get top SEO results.
Where possible I always include a blog feed providing updated information relative to my keyword, this provides ever changing information which the search engine spiders love. You al sways need to remember you are generally writing content for the spiders in order to get top SEO results.
David Ogden - Internet Marketing Mentor
Helping people help themselves
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